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The Satisfaction Myth

You’ve decided to do some research and find out how satisfied your customers are. Great idea. The findings? Most of your customers are at least a 4 on the 1-5 scale. Great news, right?

Wrong. It turns out that customers who are only a 4 on the scale of 1-5 are not really loyal and are likely to switch to another provider if the right deal comes along. That sets the bar awfully high, doesn’t it? The only really loyal customers who will stay with you through thick and thin are those who give your products and services a 5. Period.

So, what does that mean for how you build a system for delivering what apparently has to be perfect customer service every time? It’s simple. Every piece of the delivery pipeline needs to be flawless. Here’s what we do here at Entelligence: Hire only A Players, put them in exactly the right role, train them continuously, and give them the support they’ll need at every step along the way to deliver perfectly every time.

The result? Over 90% of our clients are 5’s. That tells us that It CAN be done, but it absolutely requires constant attention to detail, and continuous improvement. While our clients are doing what they do bet-building better hardware and software- we are doing what we do best. It’s a good relationship, one where everyone prospers and customers are delighted.

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